Your Personality is a Unique Selling Point
From the article:
If you take a look around the blogosphere or even the business world you will realize that you are most likely not alone in your particular area. For example, there are tons of social media and online marketing blogs out there (but you read this one and that means you kick ass!), there are also plenty of real estate and technology blogs out there as well. So in a world where you are not alone what can you do to differentiate yourself? What can you do to be memorable? What can you do to attract visitors?
One word, personality.
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Touche’ Ross!
Quite a few internet marketing experts successfully use the ‘personal tone’ in writing their copy. Derek Gehl and Mike Filsaime are two examples that communicate in an informal, personal writing style that feels intimately inclusive.
Thanks for sharing the article.
Deb